How do you digitalise a global and technically complex sales process?
Together with Herber Engineering AB, we at Wexer have implemented Wengine CPQ – a solution that has transformed the way their pipe bending machines are sold worldwide.
Herber develops advanced machines where each business involves a unique configuration. Previously, this meant:
Time-consuming quotation work
– Close coordination between sales and engineering
– Risk of configuration errors
– Limited support for resellers
The solution? A digital CPQ system.
With Wengine CPQ, both internal sales staff and global resellers can:
- Configure machines step by step
- Ensure technically correct choices via product rules
- Generate complete quotation documents automatically
- Work faster – without compromising on quality
Result
- Considerably faster quotation process
- Fewer errors in configurations
- Stronger support for retailers globally
- Centralized product logic in a system
As Björn Karlsson puts it:
”This isn't just a quotation tool – it's a way to gather our product knowledge and make it accessible.”
This is a clear example of how the right digital solution can create scalability in a complex business.
Would you like to see how it can be applied in your business?
Let's have a chat!
